Our theme that we decided to address was that shopping receipts that are unsustainable in its use of paper, and could potentially have negative health effects, our group has decided to tackle the issue of shopping receipts, using an infomercial that will inform the watcher about the history of receipts, the harm they cause to the environment and possible solutions to the issue.
Using green screen technology and motion graphics we will create an infomercial that will be an engaging and informative experience. The target audience will be roughly 25-35 year olds of both genders. Since receipts are only useful to the working members of society this demographic will be involved in the use of receipts but very open and adaptable to new systems especially involving digital technology and use of the internet. The infomercial will be theoretically aired in television commercials and online streaming.
A possible digital solution is a digital receipt online storing system that works similarly to a loyalty card that can be scanned via barcode and the information will be uploaded to your account with a provider. This system will no only make the users life easier in terms of organising and record keeping but also reduce the environmental strain that the current system has. (Link to www.myreceiptcard.com)
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